HOW TO CHOOSE THE RIGHT INVESTOR

December 24, 2018 Hansie Britz No comments exist

              

How can you find investors who have passion for your business and what you and your products/services are about? This is one of the keys to taking on investors who will support you with much needed growth capital, as well as (and often more importantly) all kinds of other support.

There are many types of investors, each with their own unique requirements. These requirements include things like how much risk they are willing to take, what form of repayment they are willing to accept, and what sort of qualifications your business needs to meet before they will consider your application.

Also, be aware that when you seek funding, you may not be able to find the entire amount in one place. You may prefer to spread out your investment between several investors. Some investors cannot handle the total amount, and some investors prefer not to be your sole source of funds.

For your business to succeed, you need to know where you’re going and how you’ll get there. Creating a business plan enables you to set goals, determine the resources you will need to carry out your plan, and foresee problems that might otherwise broadside you. Therefore, even if you do not need funding you will still need a well-structured business plan. People write business plans for a number of reasons. Perhaps the one most important, but usually left unstated, is to be taken seriously. Whatever the ultimate purpose of your business plan, if your business is not taken seriously, you won’t achieve your purpose.

The most common stated reason for writing a business plan is to obtain funding.Funding, of course, is money that someone loans, invests in, or gives you because they believe you are going to be successful, and they want to share in that success. If you thought that funding only comes from banks, well, that is but one of probably several hundred sources of funding.

If you want to empower your people to do more and make good decisions, a business plan can serve as a comprehensive instruction manual enabling everyone working with you to know what’s going on and to take appropriate steps to further the action in the right direction.

WHAT ARE INVESTORS LOOKING FOR IN A BUSINESS PLAN?

Don’t expect every person you will send your business plan to, to read it thoroughly. In fact, you really can only count on them to skim it. Investors know what they’re looking for in a business plan – they want to see a business that will grow rapidly and someday return a handsome profit.

Keep in mind that investors rarely put money into a “product” – they invest in a business. Many great products have floundered because the investors did not understand how to get people to buy them. So be sure to show that you understand how to market your product or service. Ad build a company around your invention(s).

Some investors go straight to the description of the management team – they want to see if anyone involved with the company has had experience with successful start-ups, and has relevant experience in the industry. Others may go to the financials section to see when and how you plan to attain long-term profitability.

DO YOU NEED MORE INFORMATION OR ANY HELP WITH A PROFESSIONAL WELL-STRUCTURED BUSINESS PLAN CONTACT US NOW – www.money@global.co.za or call us (27) 84 583 3143.

ALSO SEE OUR MAIN PAGE – BOTTOM – FOR SOME TESTIMONIALS OF SATISFIED AND HAPPY CUSTOMERS.

                                

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please Be Human * Time limit is exhausted. Please reload CAPTCHA.